Mikael Ahlsén
WordsmithPeople aren’t puppets. They are thinkers.
Words do matter. Use them with intention. And emotional intelligence. Marketing that moves is more than just momentum, it’s about meaning and giving people a reason. It starts with understanding people, not just platforms. Emotional resonance, word of mouth, and smart language are powerful tools. People don’t like to feel as though they’re being told what to do. Give them freedom and choice. If they doubt you, so be it. They may not be for you.
Humans. You need to earn their trust through attention and affection. If you do, people will act on it, talk about you, spread the word. The same principles used in spreading information externally, can help ideas find foothold internally. Use storytelling, tap into emotion, offer purpose and value. Challenge minds. Be authentic. Reduce resistance by making it feel like a shared journey, not a top-down mandate. You can probably relate; when pushed, you will often push back.
Ad concepts and campaigns, communication strategies, branding, film scripts, employer branding, PR/press messages, corporate storytelling, web content, consulting and advisory work. Even speeches and editorial pieces or features. Drop me a line. I can make a difference that matters.
The concept of I.
A specialist at generalism. A Bachelor of Marketing who wandered off into anthropology and rhetoric, then journalism and back to marketing, I am a conceptually driven hybrid creative with a well-founded understanding of brand strategic, commercial, behavioral and communication aspects. Ideation, copywriting, editorial features, corporate storytelling and scriptwriting; bridging the gap between ? and ! A fast and free thinker with inquisitive perception, respectfully bold but aware of boundaries, yet prone to pushing them when required. I believe in inclusion, communication and teamwork. Free speech, but not necessarily consensus. A team player, a dedicated results-oriented craftsman and strong listener who believes in open agile agendas, digital possibilities and firm decision-making. With more than 30 years of national and international experience, I’ve made enough mistakes to learn the trade, not merely the tricks.
I’ve managed projects ranging from Banking & Finance to Life Science, Mining to Automotive to Energy. From Corporate Strategic Communication to FMCG. Ball bearings to booze. Horse insurances to Hydraulic valves. Public Limited’s to start-ups. IPOs to USPs. Traditional advertising to digital. B2C to B2B. Banners to film scripts. Brand platforms to mission statements and Employer Branding. Collaborating with creative counterparts, production agencies and internal/external stakeholders to build attention, awareness and change through multi-channel campaigns and communities.
CLIENTS
Apoteket | Löplabbet | BMW | SKF | Länsförsäkringar | Agria Djurförsäkringar | Svenska Turistföreningen (STF) | Samsung | Kasthall | Marco Polo | Teknikföretagen | Carl Malmsten | Skellefteå Kraft | Uppsala Kommun | Upsala Nya Tidning | Ikano | Zurich Life | Telia | Fiat | Alfa Romeo | Billogram | Avida Finans | Skandiamäklarna | International Aids Society | Manta Resort (Tanzania) | Cedep (France) | MTG | ERA | Travellink | Nissan | Jeep | Gense | Sturegallerian | Atrium Ljungberg (Sickla Köpkvarter) | Unibail Rodamco (Nacka Forum) | Akzo Nobel | Stafsjö Bruk | Bonnier AB | Acacia Finans | Werksta | Lernia | Adecco | PEEP Productions
(to mention a few)
Copywriter, Storyteller & Brand Strategist
org nr: 556508-6571
micke@mickeahlsen.se
+46-70-733 05 32
The no BS version of me:
Want proof? Read the CV →
Most things look better when you put them in a circle